Apple’s iPhone scores 92% loyalty rate ahead of ‘iPhone 8’ launch, study finds

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A new study published by investment bank Morgan Stanley shows 92 percent of iPhone users who are "somewhat or extremely likely" to upgrade within 12 months intend to buy Apple, a good indicator that this year's iPhone revamp has the makings of a so-called "super cycle."

Posted on May 17, 2017 in Apple Insider

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