Apple’s next NeXT: how buying Beats launched a sneak attack on the future of sound

Apple’s next NeXT: how buying Beats launched a sneak attack on the future of sound

Read the full original story at- AppleInsider - Frontpage News - Click Here to View

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When Apple announced it was acquiring Beats in 2014, lots of critics scoffed and some even suggested the purchase was evidence that Tim Cook was just grasping at straws, with a good measure of racist-tinged denigration of the value of LA-based music firm on the side. Why was the most valuable, competent and profitable tech company on earth prepared to spend $3 billion-- by far the most it had ever paid in an acquisition-- to get Beats?

Read the full original story at- AppleInsider - Frontpage News - Click Here to View

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