Barclay’s survey suggests Apple’s iPhone Upgrade Program well suited for ‘iPhone 8’ pricing

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A new research note suggests demand is soft amongst existing iPhone owners, suggesting that only 18 percent of current iPhone owners are interested in an "iPhone 8" costing $1000 and up with cash out of pocket, but $50 a month isn't unreasonable -- a figure essentially matched by Apple's iPhone Upgrade Program.

Posted on August 11, 2017 in Apple Insider

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