Briefly: Apple retakes top brand from Google, best service from CR

Briefly: Apple retakes top brand from Google, best service from CR



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With a staggering "brand value" growth rate over the last decade of 1,446 percent, Apple was again awarded the "top global brand" for the fourth time in the last five years in the latest BrandZ brand value report by marketers Millward Brown. Google had captured the top spot away from Apple last year, but the iPhone maker's stellar sales performance over the past year saw its "brand value" rise 67 percent to $247 billion, compared to an overall brand value rise of 14 percent in 2015, and 126 percent over the last 10 years....







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